There is excellent work being undertaken to build the policy frameworks and transition plans needed to take UK business forward into a decarbonised future, much of it coordinated by the Net Zero Council. Yet anxiety remains over the prevailing political winds, sailing into the storm of misinformation and acrimony that characterises too much of our climate discourse.

Many participants in the Net Zero Council are adept at policy development and working up actual real world solutions to the dual challenges of decarbonisation and the better lives agenda. The Council has now stood up a workstream to build the messaging around that progress, to let the world know that Britain is taking the lead in clean energy and forward-thinking UK businesses are at the forefront of securing a healthier, happier today and a prosperous tomorrow.

This week workstream convened a workshop that brought together experts in climate messaging with Net Zero Council members including Broadway Initiative. The session examined and honed the framings that resonate with people and help the public get excited about the progress being made towards a cleaner, healthier, more prosperous future.

We will continue to bring our unique real-economy perspective and communications expertise to these discussions. Keep in touch with Broadway channels both here and on LinkedIn as this vital work continues to develop.