Our core team is supported by an extensive network of advisers, experts and supporters.
Broadway Initiative's goal is to help 'mainstream' sustainability into the UK economy so that all parts of the UK economy have the right enabling framework - essentially the carrots and sticks - to plan, invest and collaborate in meeting climate and environmental goals.
Broadway works with its members to understand the frameworks, plans and partnership needed and how to put them in place. This involves both working with UK governments on the legal, policy and administrative frameworks required and developing the plans and partnerships required in the private sector to implement change.
Convenor
Ed has overall responsibility for Broadway’s work programme, its relationships with business, government and civil society stakeholders and for maximising the initiative’s contribution towards its core goal of ‘mainstreaming sustainability’.
Chief Operating Officer
Matthew joined Broadway in January 2022 and is responsible for ensuring the organisation is set up to deliver maximum member value. He has long experience of working with businesses and government on sustainability issues across a range of sectors, and during his time as Head of Environment at the CBI played a key role in cementing business support for binding climate change targets.
Natural Environment and Communications Director
Liam is responsible for Broadway’s work on the natural environment, with particular focus on nature markets and land use. A dedicated environmentalist and rural advocate, Liam’s career has spanned land-based education, estate management, ecological fieldwork, lobbying, Civil Service policy development and latterly CEO of a food marketing and assurance board. As an experienced countryside campaigner and communicator, Liam also leads on communications across Broadway’s work streams.
Policy Analyst
Emily is responsible for policy analysis across Broadway’s net zero workstreams with particular focus on the Broadway’s work with the net zero council. Her previous experience working for trade associations in the UK supports Broadway’s work developing and support net zero roadmaps for business sectors across the UK economy. Emily has her masters in Environmental Policy and Regulation from the London School of Economics.
Net Zero Programme Director
Chris Taylor has extensive experience in research and policy development for environmental sustainability, and in developing information and data technology products and tools for businesses, central and local government. Chris has a PhD (Cranfield) in environmental policy and an MEng (Oxon) in engineering, economics and management.
Chris is leading Broadway's work on net zero.
Digital Content Lead
Polly is responsible for content strategy, development and creation, user research, and channel alignment related to the UK Business Climate Hub. They have worked in the content design field in a range of sectors, including professional services, higher education and membership bodies. With a PhD in the history of reading, Polly is keen to use digital content to empower users to take sustainable action.
Chief Policy Adviser
Martin is deputy Chief Executive at IEMA and recognised as a leading expert in policy for sustainability. Martin acts as chief policy adviser for Broadway and oversees input from the IEMA network into Broadway's work.
Senior Fellow
Senior Fellow David Young has extensive experience in climate change, sustainable land use and energy policy reform. A founding Executive Director of Natural England, he now specialises in environmental market design, and the planning and finance of sustainable development.
David was the lead author of the Financing Nature Recovery UK Roadmap and Recommendations published in 2022 and is supporting Broadway's work on nature market policy, standards and governance.
Senior Fellow
Jill is an expert in: how governments make policy, budgets and tax policy; government and sustainable development; and government and business. Jill is an experienced former senior civil servant, having worked in HM Treasury, Number 10 and the Department for Environment, Food and Rural Affairs (Defra). She is also a senior fellow at the Institute for Government, a Senior Research Fellow at UK in a Changing Europe and a visiting professor at Kings College London. Jill advises on Broadway's work on governance frameworks for net zero and sustainability.
Project Manager
Megan Wheatley has extensive experience in policy development, stakeholder engagement and communication with a particular focus on sustainable energy.
Megan is supporting Broadway's work on Sector Plans and Environmental Targets.
Content Strategy Lead
Llibertat
Padma is delivery manager for the SME discovery project.
The Board oversees the strategic direction of the Broadway Initiative and operates according to the Board Terms of Reference.
An environmentalist for 45 years, Peter worked mainly in the private sector. He acts as a trustee, chair and advisor. Peter has sat on various Government and independent bodies concerned with environmental regulation and the green economy.
Peter advised on the UK’s third climate change risk assessment (CCRA3). He chaired the Business Interest Group for the Valuing Nature Programme. Peter was first chair of the ISO Committee on Sustainable Finance (ISO/TC322) and was a founding trustee of the Green Purposes Company.
He is a trustee of Cumbria Wildlife Trust and member of Esmée Fairbairn’s Our Natural World Advisory Panel.
He co-founded Aldersgate Group and Broadway Initiative, which he currently chairs.
Ed has overall responsibility for Broadway’s work programme, its relationships with business, government and civil society stakeholders and for maximising the initiative’s contribution towards its core goal of ‘mainstreaming sustainability’.
Guy Thompson has dedicated his career to driving action on nature and climate recovery in the private, public and voluntary sectors. He is currently Group Director of Environmental Futures at Wessex Water and Managing Director of EnTrade, a Wessex Water business that is creating and operating high-integrity environmental markets.
He was previously Chief Operating Officer and a founding Executive Director of Natural England. Before that, he was Director of Green Alliance and the UK Board Member of the European Environment Bureau.
Guy is a Board Member of the Conservative Environment Network and Vice Chair of PHA Homes, a Hampshire-based housing association and a former member of the CBI South West Regional Council.
Jacob Hayler is the Executive Director at the Environmental Services Association – the UK’s trade association for the recycling and waste management industry.
An economist by profession, Jacob was appointed ESA’s Executive Director in 2015 and has guided the organisation through a five-year period of seismic policy shifts that will have a profound effect upon all in the recycling industry, as well as overseeing the development of a sector-leading net-zero carbon strategy in 2021.
The ESA has more than a hundred members which, combined, generate annual revenues of nearly eight billion pounds as well as employing more than 44,000 people in the UK – serving 17 million of us every day. Jacob is the principle representative for ESA members with Government, NGOs and industry stakeholders and is instrumental in ensuring that emerging policy continues to drive real-world recycling performance and a more circular economy.
Miranda Barker is CEO of East Lancashire Chamber of Commerce and Chair of RedCAT. The Chamber works for its members and the wider East Lancashire business community, providing advice, support and commercial services, spanning international trade, creative design, business training including CIPs and low carbon support through Chamber Low Carbon and RedCAT. Miranda is a Lancashire LEP Director and is co-chair of the LEPs Energy & Low Carbon strand, and Co-Chair of the British Chambers of Commerce Chambers’ Climate Challenge Group.
Previously as a professional environmental consultant, Miranda established an environmental consultancy supporting the development and commercialisation of low carbon technological innovations and working with clients across food, chemicals, pharma, energy, waste, farming, manufacturing, FMCG, engineering, automotive and aerospace, in the UK, northern, western and eastern Europe, Brazil, USA and China.
Paul is the Policy Director at the Federation of Small Businesses, where he oversaw FSB’s 2021 research on net zero – Accelerating Progress.
Earlier in his career, Paul was a civil servant working for the UK Government on climate change policy, including negotiating elements of the 2020 EU Climate and Energy Package, and running a large energy efficiency scheme.
Richard Benwell is chief executive of Wildlife & Countryside Link, a coalition of 76 nature charities. He is also Chair of Oxfordshire Local Nature Partnership and a Trustee of UK Youth for Nature.
Previously, he was Policy Advisor to the Secretary of State at DEFRA, and has worked for RSPB, WWT, the Home Affairs Select Committee and the Energy and Climate Change Select Committee, as well as being a board member for Westmill Solar Cooperative.
Signe Norberg is the Head of Public Affairs and Communications at the Aldersgate Group, a multi-stakeholder alliance championing a competitive and environmentally sustainable economy. The Group’s corporate membership represents a collective global turnover of over £550bn and include companies with operations across the UK economy. She is responsible for overseeing the public affairs and communications work of the Group, including leading on its work on nature, economic recovery, regulation and international climate.
Signe has extensive experience of both the public sector and the private sector. Prior to joining Aldersgate Group, she worked at Southwark Council, leading on the local authority’s public affairs work related to environment, public health and housing. Before that, she worked at Weber Shandwick, a global public relations firms, working with clients ranging from food and drink and transport to social impact and healthcare.
Signe holds a Political Communications MSc (Distinction) and a Politics MA (First Class Honours) from the University of Glasgow.
Martin Baxter is Deputy CEO at the Institute of Environmental Management and Assessment (IEMA). He works in the UK and internationally to support the transition to a net-zero, resource efficient and sustainable economy and reverse the decline of the natural environment.
Martin has national and international experience in developing and negotiating global and European environmental management standards and developing capacity for effective and widespread implementation. Martin heads the UK delegation to the International Organisation for Standardisation (ISO) on environmental management and chairs the ISO environmental management systems committee of ~100 countries.
Martin is a Board member of IEMA and the Society for the Environment (SocEnv).
Balwinder joined the Food and Drink Federation in Feb 2023 as Director of Sustainability and Growth. He lead the FDF's work to develop an ambitious sustainability strategy for the sector and their work to boost investment and improve the business environment. Prior to FDF he spent over two decades as a Civil Servant working for a number of Whitehall departments, including BEIS, FCDO, UKTI (now DBT) and time outside the Civil Service at Ofcom.
The last 7 years in Government were spent at Defra in various roles encompassing the food system, from farming through to retail. He covered policy areas such as trade, productivity, workforce issues and food supply. He joined Defra prior to the EU Referendum so have worked on some of the big policy challenges around Brexit and Covid.
The work of the Broadway Institute is informed by a number of experts, including:
The European Climate Foundation supports our work on nature markets and local environmental planning
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