Future Countryside: Achieving a healthy environment and a healthy living for farmers

Broadway Initiative • 18 June 2023

On Tuesday 6th June Lord Salisbury opened his home to 200 rural leaders for an invite-only conference dubbed Future Countryside.


Broadway Initiative were in attendance, taking the opportunity to network with a group that Holkham’s Jake Fiennes called "the most influential rural gathering we're likely to see for some time". 


It was an excellent chance to promote the role business can play in promoting carbon capture and conservation. 

The theme that emerged from the conference was the cultural value of the countryside. Lord Herbert presented polling and focus group evidence suggesting the countryside was second only to the NHS in the esteem in which it is held by urban and rural people alike. Rory Stewart splashed colour on the data, invoking Wordsworth and the intense pathos that the British landscape inspires.

 

Henry Dimbleby spoke of the need for change detailed in the Food Strategy, and identified the least productive 20% of land as the areas in which environmental gains could most readily be achieved. These are of course the parts of the country in which countryside culture is at its thickest, providing a real challenge to implementation in the face of the emotional attachments Rory Stewart had described.

 

Just before lunch, the conference heard from Therese Coffey. The Defra Secretary laid out the government’s rural commitments, including the publication of a Land Use Framework in the summer and a report entitled “Unleashing the Countryside”, released that same day. Coffey joined all the speakers in saluting the working countryside, who she called “the original friends of the earth, the custodians of the countryside.”

 

Lord Mandelson called for policies that bring town and country together, that embrace with optimism the fact that the countryside is “magnificent”. Farmer and agro-ecological champion Johnty Brunyee agreed with the sentiment but cautioned against complacency, pointing to the evident climate and nature crises.

 

Shadow Defra Minister Daniel Zeichner also hailed farmers as food producers first, but pointed to the diversity of the rural economy and called for a policy framework that acknowledged that the countryside needs people.

 

Throughout the speeches and the interventions from the floor, it was made clear that a great deal is expected from the countryside: food, nature, access, carbon sequestration, flood prevention, even beauty and recreation. Farmers pointed out the difficulties in achieving all of this on finite land, in a regulatory framework that can be contradictory and an economy that struggles to pay them a living wage. The challenge is both eased and compounded by the affection people hold for the historic landscapes as they are, at a time when change is inevitable.

 

The solution is surely to work on a spatial environmental policy that puts both people and culture at its heart, as it seeks to resolve the shifting demands society places on the countryside. If we can get the governance and the regulatory frameworks right, nature and carbon markets have an exciting role to play in achieving both a healthy living for farmers and a healthy environment. The green revolution is the economic opportunity of the 21st century. Broadway Initiative will continue to work towards realising that opportunity for our members, for nature and for the countryside.


by Broadway Initiative 17 February 2025
The Broadway Initiative was delighted to attend the first meeting of the relaunched Net Zero Council (NZC), the central forum where Ministers, the financial community, and leaders from business and civil society can coordinate the business transition to net zero. Broadway worked hard to secure the future of the NZC, and now jointly provides the secretariat, ensuring our members are connected to the heart of the Council's activities. The Net Zero Council has a renewed emphasis on offering expert insights to shape government policies on net zero. It is dedicated to supporting the creation and implementation of sector-specific roadmaps, equipping businesses with transition planning tools, and enabling investors to identify key opportunities. Commenting on the relaunch of the Net Zero Council, Broadway Initiative Convenor Ed Lockhart said: "UK businesses need certainty, including on the transition to a clean energy future, to invest, grow, and ultimately improve living standards. By launching the Net Zero Council aligned to the clean energy mission, the government is providing a much-needed platform for the business community, financial institutions, civil society, and government to work in partnership on a shared and inclusive long-term plan. The Broadway Initiative looks forward to bringing business and environmental organisations together to make the most of this opportunity." As the Net Zero Council moves forward, Broadway remains committed to facilitating meaningful engagement between policymakers and business leaders. We will continue to advocate for the practical measures and regulatory clarity needed to accelerate the UK’s transition to a net zero economy. Read the Government's Press Release: Net Zero Council relaunched to supercharge Clean Energy Superpower Mission Read more about the Net Zero Council
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by Broadway Initiative 23 December 2024
At a time of significant change in UK environmental policy making, the Broadway Initiative's ' Nature Markets Dialogue ' (NMD) is seeking your views on how investment in nature is governed. Your responses will help shape our approach to Government, as we plan to propose a governance framework for high integrity nature markets. To that end, you are invited to share feedback on the latest consultation paper: Towards a governance framework for high integrity nature markets. The consultation paper has been informed by the feedback, roundtables and online workshops that NMD participants have supported over the past 12 months. A key message from the Dialogue to date is that well-designed and governed nature markets are first and foremost about providing an efficient mechanism for the delivery of verified improvements to the natural environment. Nature markets can deliver improvements to meet voluntary or regulated obligations, provide insets for supply chains and offsetting for development, and efficiently deliver government investment in nature. This is a vital moment for environmental policy development: the Environmental Improvement Plan is under review and revision; the Cunliffe Commission and the Planning Reform Working Paper on Development and Nature Recovery are seeking evidence; and we expect the Government will soon consult on the governance of Voluntary Carbon and Nature Markets. We have a unique opportunity to highlight the need for a robust UK governance mechanism that ensures UK nature markets are high integrity and make a significant contribution to nature’s recovery. We have created an online portal to obtain your feedback and views here, where we have 15 specific questions on which we would value your thoughts . In addition, we will be hosting a series of workshops in the coming weeks to progress the Dialogue around the issues raised in the paper. The process will culminate in a roundtable to present the results and recommendations to Ministers. Find out more about the UK Nature Markets Dialogue .
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