Future Countryside: Achieving a healthy environment and a healthy living for farmers

Broadway Initiative • 18 June 2023

On Tuesday 6th June Lord Salisbury opened his home to 200 rural leaders for an invite-only conference dubbed Future Countryside.


Broadway Initiative were in attendance, taking the opportunity to network with a group that Holkham’s Jake Fiennes called "the most influential rural gathering we're likely to see for some time". 


It was an excellent chance to promote the role business can play in promoting carbon capture and conservation. 

The theme that emerged from the conference was the cultural value of the countryside. Lord Herbert presented polling and focus group evidence suggesting the countryside was second only to the NHS in the esteem in which it is held by urban and rural people alike. Rory Stewart splashed colour on the data, invoking Wordsworth and the intense pathos that the British landscape inspires.

 

Henry Dimbleby spoke of the need for change detailed in the Food Strategy, and identified the least productive 20% of land as the areas in which environmental gains could most readily be achieved. These are of course the parts of the country in which countryside culture is at its thickest, providing a real challenge to implementation in the face of the emotional attachments Rory Stewart had described.

 

Just before lunch, the conference heard from Therese Coffey. The Defra Secretary laid out the government’s rural commitments, including the publication of a Land Use Framework in the summer and a report entitled “Unleashing the Countryside”, released that same day. Coffey joined all the speakers in saluting the working countryside, who she called “the original friends of the earth, the custodians of the countryside.”

 

Lord Mandelson called for policies that bring town and country together, that embrace with optimism the fact that the countryside is “magnificent”. Farmer and agro-ecological champion Johnty Brunyee agreed with the sentiment but cautioned against complacency, pointing to the evident climate and nature crises.

 

Shadow Defra Minister Daniel Zeichner also hailed farmers as food producers first, but pointed to the diversity of the rural economy and called for a policy framework that acknowledged that the countryside needs people.

 

Throughout the speeches and the interventions from the floor, it was made clear that a great deal is expected from the countryside: food, nature, access, carbon sequestration, flood prevention, even beauty and recreation. Farmers pointed out the difficulties in achieving all of this on finite land, in a regulatory framework that can be contradictory and an economy that struggles to pay them a living wage. The challenge is both eased and compounded by the affection people hold for the historic landscapes as they are, at a time when change is inevitable.

 

The solution is surely to work on a spatial environmental policy that puts both people and culture at its heart, as it seeks to resolve the shifting demands society places on the countryside. If we can get the governance and the regulatory frameworks right, nature and carbon markets have an exciting role to play in achieving both a healthy living for farmers and a healthy environment. The green revolution is the economic opportunity of the 21st century. Broadway Initiative will continue to work towards realising that opportunity for our members, for nature and for the countryside.


Guildhall London
by Broadway Initiative 22 October 2024
The Broadway Initiative has collaborated with UN Global Compact at two recent stakeholder events, bringing together corporates and professionals from across the economy to discuss the future of business’s contribution to nature recovery.
Net Zero Census Report Cover
by Broadway Initiative 11 September 2024
The 2024 Net Zero Census report is delivered by the UK Business Climate Hub coalition, managed by Broadway, in partnership with Planet Mark, and analyses the experiences and opinions of over 2000 UK businesses grappling with the path to net zero.
by The Broadway Initiative 5 July 2024
We have a newly elected Labour government which a huge majority of over 200 seats. So what does this mean for sustainability and for Broadway? Comparisons have been drawn with the New Labour landslide of 1997, though the more accurate parallel may be the Wilson government of the 1960s: elected on the promise of modernising the economy through a government-business partnership and playing to our scientific strengths, yet faced with a challenging economic environment. What to expect from a Labour govt? People We anticipate no changes as the Shadow Cabinet becomes the government, but we will update and confirm as necessary as the news unfolds. Net Zero: We expect Ed Miliband to be back in the role he left in 2010. Miliband is well known to us as he is to many of you. Starmer has talked of keeping Ministers in post for sustained periods to bring more stability to government, so it is possible that he will be leading on net zero for the next 5 years. In his team the key minister is likely to be Kerry McCarthy as Climate Minister. Those of you at our Parliamentary Reception back in January will remember her speech in which she expressed support for Broadway, and we have discussed with her both the role of the Net Zero Council and our wider net zero work. We have strong relationships with Mr Miliband’s advisors. It is also rumoured that Chris Skidmore may be appointed to some sort of net zero role; members may remember the session we ran with him as part of his net zero review for the last government. Environment: We expect Steve Reed to be confirmed as Defra SoS, with Daniel Zeichner, whom we know well, as Minister of State. We have ongoing dialogue with Defra policy officials in both the Labour Party and the department itself, to make sure we are ready to work with the incoming government on their nature priorities. MIssions Starmer is championing mission-led government and has set five missions in particular, the two most relevant to Broadway being ‘become a clean energy superpower’ and ‘kickstart economic growth’. “Mission-led government’ refers to a focus on outcomes over process and may result in the creation of ‘mission boards’ with authority to pursue these goals across departments. Below the Net Zero and Growth Mission Boards the outlines of possible structures are emerging: a statutory Industrial Strategy Council, possibly an ‘Office of Net Zero’, and a National Wealth Fund expected to crowd in private finance to support the industrial strategy and clean energy missions. Steve Reed has talked about a need for a stronger partnership between Government, stakeholders and communities to deliver environmental goals, and Broadway stands by to deliver trade association engagement. Agenda On net zero, Labour is likely to focus heavily on decarbonising electricity in order to meet its extremely ambitious target: to fully decarbonise the electricity supply by 2030. New Ministers will want to move quickly to show this is achievable, while coming under pressure in 2025 to flesh out their longer term plans. Recent court judgements mean they must publish a new net zero strategy by May next year and they will also need to respond to the CCC’s proposed 7th Carbon Budget. On industrial decarbonisation, the National Wealth Fund is earmarked to support industrial sectors, with an emphasis given to the roles of CCS and CBAM. On the wider environment, the priorities are less clear. A Land Use Framework is the one clear specific manifesto commitment and is likely to be an immediate priority, with Steve Reed outlining other policy proposals in the press during the campaign. Broadway is looking forward to working with the new government to identify ways in which our coalition of business and trade associations can help join up the environment policy landscape and translate goals and targets into relatable, realistic and effective action on the ground. What it means for Broadway Broadway exists to create the collaboration mechanisms and policy frameworks to enable business to combine economic growth with delivering society’s environmental and climate goals. That goal remains unchanged, and like many of you we have spent recent months having extensive conversations with Shadow Ministers and advisers, discussing with them how our work relates to their desire to work with business to deliver the Green Prosperity Plan. There are clear opportunities ahead: Labour has both a desire to work closely with business and is likely to be keen to do this through formal structures. This instinct will support our aim of joining up and simplifying the business/government dialogue on green issues. Our strong relationship with both officials and the NGOs from whom Labour is likely to seek input will be invaluable. Immediate steps As a Broadway member, you will shortly receive a briefing outlining our immediate approach to the new government, and inviting your engagement. The briefing will cover opportunities to question officials and contribute to early communications, and provide an overview of our priority policy areas. We will mobilise and represent our members and supporters as we move forward with net zero roadmaps, SME engagement, marrying environmental improvement and economic growth, and ensuring high integrity nature markets. We will want to hear from our entire coalition as we progress into this new era.
Share by: